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Anita Avalos

No Pain, No Gain is No Way to Move + Italy Retreat Updates (Discount ends this week!)


Dear One,

Can we talk about exercise and workouts for just one moment in a “keeping it real” kinda way?
I thought so….that’s why I love ya! :)

For years, I ran for exercise …5k’s, charity events, treadmills,up and down my neighborhood, along the beach, around the track …and even did a marathon.


I hated running.

Took me a long time to get clear about that and admit it, but it was/is the truth.

I did it because I thought that’s what you had to do to lose weight.

Or get in shape.

Or be fit….

Or be worthy…because weight and worth were deeply intertwined for me.

And you know what?

Running didn’t give me any of those things…not weight loss or worth or happiness in my body.

The truth was I was already worthy of everything I thought thinness would give me or being “fit” could provide.

And I learned that I could release weight and gain health without torturing my body with an activity I hated doing.

This is not a bash on running…it’s a bash on doing any kind of fitness that you dread but think you “have” to do. If you love running, please keep doing it!

But for me, running was the thing I dreaded but did.

Here’s the truth : the more joy you feel in your body, the more likely it is that you will keep coming back to an activity…and the more embodied you are, the more delight your body will feel. Pleasure is an incredibly powerful catalyst for health, emotional well being, and for your body to find the happy, healthy weight that works for Her.

You can feel challenged by a class or activity, but if you don’t feel joy , let.it.go! Seriously. All forms of self-torture, drop it.

As soon as a way of moving feels like a chore instead of a privilege, be willing to try something new that makes your body say “yes”. You can not get a body you love by torturing and hating the body you have. You fall in love with your body by treating Her right and moving Her in ways that she loves.

Bodies and what bodies need change…be willing to be flexible in your approach. For now, I only run when chased, in a hurry, and maybe for a small sprint …no more miles to log in a week! And
I can’t tell you how happy me and my body are because of that!

Is there a way of moving you need to let go….or add in…to create more Body Joy and Body Freedom? I’d love to hear about it in the comments below.

Italy Updates!

I am in full planning mode for our upcoming retreat to Tuscany this September, The Pleasure Path Retreat.

In fact, I’m heading back there next week to get things in order and share videos of this magical place!

If you haven’t checked out all the details for this week long adventure, please go here now!

The most incredible week awaits you…
Take a sneak peak with me…let’s take a look into what it could be like for you…

Can you imagine yourself waking up in the Tuscan hillside…

A lovely detox juice awaits you as you look outside your window to see nothing but green, lush landscapes and incredible scenery.

After a relaxed start to your morning, you go to your daily class/movement adventure focused on….pleasure. That’s right…no bootcamp or sacrificing your joy…

You’ll dive deep into how Pleasure and JOY can transform every aspect of your life…
(Isn’t that a fun way to invoke change??)

Your day continues with tons of laughter, bonding, lazy time at the pool and/or
going on excursions to the breathtaking coastline of the Cinque Terre…
riding your bike along the walled, historic city of Lucca…
eating the best cheese and wine at a place you walk to, no car needed..
rejuvenating yourself in healing, thermal waters…

Each day, you savor the most incredible, authentic, locally-sourced, cuisine..and change the way you think about food and your body by experiencing the Italian way of enjoying both!

This ain’t no boring Italy tour….you’ll live like a local and have your self-development unfold in the most delightful way.

Early bird discount ends this week!!! So if you want in, this is the time.

Click HERE to learn more.

Questions or concerns? Email me by hitting REPLY and I will happily answer them!!

All my love,

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